The Market is a small grocery store in Downtown Las Vegas. The store specializes in boutique, organic products and also carries an impressive beer selection. The branding was inspired from small town, independent grocery stores in other cities. The identity system is versatile, allowing for the full logo to be used in one or two colors, or for just the type to be used in smaller applications.
Before the grand opening, door hangers, mimicking typical brown paper grocery bags, were distributed within the neighborhood. Branded canvas bags were given out during the grand opening.