Boyd Gaming asked to brand and design their new BBQ joint, Big Mess Bar•BQ. The branding idea came from researching small, independent, BBQ restaurants in Texas and other southern states where the logos looked unpolished and hand-drawn. Big Mess Bar•BQ opened at Sam's Town Casino with positive reviews.
I was fortunate to do the logo design for this Downtown Vegas pub. With a name like The Dirty Bulldog, how do you not design a salty bulldog for their logo?
I was fortunate to brand one of the coolest doughnuts shops around. O Face Doughnuts branding was conceptualized from the old doughnut shops of the 1970's - complete with an avocado green, pink, and brown color palette. I handled all aspects of branding including the logo, to-go boxes, the website, brown coffee mugs, apparel, and the interior menu.
The rebranding work for Nevada State College consisted of both print ads and a redesign of their view book brochure for prospective students. NSC needed to distinguish itself from the University of Nevada Las Vegas and be recognized as a competitive choice for college students. The campaign was built with current students proclaiming why they chose NSC over other in-state options.
The identity and branding for Downtown Container Park; an outdoor food and retail shopping center built entirely from used shipping containers, was conceived to be simple and bold. The graphical and illustrative logo lends itself to stand alone as an illustration or to be used with the logo type. The elements can also be used separately on their own. In addition to the logo we also created a poster series using the individual elements from the logo.
With the development of the logo and branding for Hokulia, a real estate development on Hawaii's "Big Island," the wood carvings of the indigenous people inspired the design and stacking of the type. The color palette comes directly out of the nature found on the island: the lava rock, the ocean, the vegetation, and the actively pouring lava.
The Bunkhouse Saloon, a local favorite dive bar, is located in Downtown Las Vegas. When it was purchased, renovated, and almost completely gutted, it also needed a brand and logo refresh. I wanted to keep their rough, dive bar status intact and also incorporate their history.
For their grand reopening, we designed print and outdoor. We also pressure washed their logo with the tagline "Back From The Dead" onto sidewalks around various downtown locations.
To keep with the historical feel, all menus and business cards were printed on Kraft Paper. We designed and managed weekly media placements that showcased their calendar of upcoming performances.
The UMC "I Survived" campaign explains that our community hospital has some of the only specialized medical care facilities and medical specialists in the city; allowing them to treat patients in areas such as burn care and organ transplant centers. To accomplish our message, we turned to local survivors of traumatic injury who survived because of UMC and their specialized staff. The campaign included TV along with print ads.
The rebrand of Gorsuch, a high-end clothing and lifestyle brand located in Vail, Aspen, Park City, Beaver Creek, and Keystone, required keeping the nature focused feel of their store interiors with coupling a higher-end feel to their logo and packaging. This was accomplished using a gold foil against a rough, kraft paper for their gift boxes and bags.
The gift wrapping is a pattern of animals and trees found in the store locations. The overall color palette was kept simple with gold foil and black.
We re-branded Gorsuch Ski, an offshoot of the family-owned, luxury clothing store Gorsuch. The challenge was to brand yet to be produced, high-end ski products while maintaining a connection to the Gorsuch store brand. To elevate the packaging, but keep it functional for carrying bulky or heavy items, I used vinyl as opposed to plastic and printed with metallic inks. The final design is elegant and simple.
The Market is a small grocery store in Downtown Las Vegas. The store specializes in boutique, organic products and also carries an impressive beer selection. The branding was inspired from small town, independent grocery stores in other cities. The identity system is versatile, allowing for the full logo to be used in one or two colors, or for just the type to be used in smaller applications.
Before the grand opening, door hangers, mimicking typical brown paper grocery bags, were distributed within the neighborhood. Branded canvas bags were given out during the grand opening.
A collection of designed logos from film companies to hostels to oyster bars.
In different positions, I was fortunate enough to have the opportunity to design posters for music venues in Downtown Vegas and The Library District. The highlight for me came when I was able to do a poster for The Breeders, a favorite band of mine, when they performed at Bunkhouse Saloon.